WizardTrip

Press

Press room

Journalists, bloggers, newsrooms: here you will find WizardTrip's data studies, our logos and our press contact.

Figures and tables may be reused freely, provided WizardTrip is credited with a link to the study.

Studies

Our data studies

Figures drawn from the WizardTrip catalogue, with their method and downloadable data.

Updated on 22 October 2026

The price of travel activities: the most and least expensive cities in the world

How much does a tour, an excursion or an activity cost depending on the city you visit? WizardTrip compared the prices of 5,857 activities offered in 38 cities and 15 countries. An activity costs a median of €70, but 5.2 times more in Reykjavik than in Marrakech.

Median price of an activity
€70
Reykjavik, the most expensive city
€129
Private tour compared with a group tour
×2

About

WizardTrip at a glance

WizardTrip (wizardtrip.com) helps travellers choose activities, tours and excursions all over the world: detailed listings, real prices, traveller reviews and videos. Booking and payment take place on Viator, a Tripadvisor company.

The site is published by DENIM, a French limited liability company founded in 2005 and headquartered in Sartrouville, France.

About WizardTrip

Company details

Publisher
DENIM SARL
Founded
2005
Headquarters
Sartrouville, France
Press contact
hello@wizardtrip.com

WizardTrip in figures, as of 22 October 2026

6,980

activity listings online

906

cities

123

countries

11

languages

Logos to download

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