WizardTrip study updated on 23 October 2026: 5,853 activities analysed
How much does a tour, an excursion or an activity cost depending on the city you visit? WizardTrip compared the prices of 5,853 activities offered in 38 cities and 15 countries. An activity costs a median of €70, but 5.2 times more in Reykjavik than in Marrakech.
€70
Median price of an activity
across 5,853 activities analysed worldwide
€129
Reykjavik
the most expensive city
€25
Marrakech
the lowest price
×2
Private tour
the price of a group guided tour in the same city
Findings
An activity costs a median of €129 in Reykjavik, compared with €25 in Marrakech.
An activity there costs a median of €117. At the other end of the scale: Vietnam (€34).
Activities rated 4.8/5 or higher cost a median of €73, compared with €31 for those rated below 4.5/5 (activities with at least 50 reviews).
The 10% of activities with the most reviews (at least 3,114) cost a median of €60, compared with €71 for all the others.
And 5% cost €200 or more.
City ranking
Median price of an activity, in euros, in the 38 cities with at least 30 activities analysed. The full ranking is in the CSV file.
| # | City | Median price | Activities |
|---|---|---|---|
| 1 | ReykjavikIceland | €129.3 | 54 |
| 2 | Las VegasUnited States | €129.1 | 56 |
| 3 | SorrentoItaly | €109 | 31 |
| 4 | LondonEngland | €95.8 | 77 |
| 5 | ParisFrance | €95 | 59 |
| 6 | VeniceItaly | €94.7 | 33 |
| 7 | Cabo San LucasMexico | €82.7 | 43 |
| 8 | Puerto VallartaMexico | €82.2 | 32 |
| 9 | San JuanPuerto Rico | €80.8 | 34 |
| 10 | Mexico CityMexico | €79.8 | 49 |
| 11 | NaplesItaly | €76.1 | 38 |
| 12 | KyotoJapan | €74.9 | 38 |
| 13 | PortoPortugal | €74.3 | 44 |
| 13 | La FortunaCosta Rica | €74.3 | 34 |
| 15 | TokyoJapan | €74.2 | 37 |
| # | City | Median price | Activities |
|---|---|---|---|
| 1 | MarrakechMorocco | €25 | 45 |
| 2 | Ho Chi Minh CityVietnam | €28.4 | 40 |
| 3 | BangkokThailand | €35.2 | 36 |
| 4 | IstanbulTurkey | €39 | 39 |
| 5 | AmsterdamNetherlands | €39.2 | 48 |
| 5 | KrakowPoland | €39.2 | 30 |
| 7 | HanoiVietnam | €40.6 | 57 |
| 8 | DubaiUnited Arab Emirates | €43.9 | 81 |
| 9 | SeoulSouth Korea | €45.3 | 35 |
| 10 | DubrovnikCroatia | €50 | 44 |
| 11 | New OrleansUnited States | €54.4 | 35 |
| 12 | CancunMexico | €56.3 | 39 |
| 13 | PragueCzech Republic | €56.7 | 38 |
| 14 | EdinburghScotland | €59.4 | 51 |
| 15 | SplitCroatia | €60 | 41 |
Major destinations
Ranked by number of activities analysed, with their median price.
| # | City | Median price | Activities |
|---|---|---|---|
| 1 | RomeItaly | €71 | 90 |
| 2 | DubaiUnited Arab Emirates | €43.9 | 81 |
| 3 | LondonEngland | €95.8 | 77 |
| 4 | FlorenceItaly | €68 | 67 |
| 5 | ParisFrance | €95 | 59 |
| 6 | LisbonPortugal | €63 | 59 |
| 7 | HanoiVietnam | €40.6 | 57 |
| 8 | Las VegasUnited States | €129.1 | 56 |
| 9 | ReykjavikIceland | €129.3 | 54 |
| 10 | EdinburghScotland | €59.4 | 51 |
| # | City | Median price | Activities |
|---|---|---|---|
| 11 | BarcelonaSpain | €63.7 | 50 |
| 12 | Mexico CityMexico | €79.8 | 49 |
| 13 | AmsterdamNetherlands | €39.2 | 48 |
| 14 | MarrakechMorocco | €25 | 45 |
| 15 | DubrovnikCroatia | €50 | 44 |
| 16 | PortoPortugal | €74.3 | 44 |
| 17 | Cabo San LucasMexico | €82.7 | 43 |
| 18 | SplitCroatia | €60 | 41 |
| 19 | Ho Chi Minh CityVietnam | €28.4 | 40 |
| 20 | AthensGreece | €70.3 | 40 |
Country ranking
Median price of an activity, in euros, in the 15 countries with at least 100 activities analysed.
| # | Country | Median price | Activities |
|---|---|---|---|
| 1 | Australia | €116.9 | 211 |
| 2 | New Zealand | €115.3 | 108 |
| 3 | France | €95 | 131 |
| 4 | Canada | €90.1 | 139 |
| 5 | United States | €80.7 | 1,193 |
| 5 | Mexico | €80.7 | 272 |
| 7 | Greece | €80 | 143 |
| 8 | Italy | €79 | 443 |
Activity types
Median price, in euros, of the types with at least 50 activities analysed. An activity can belong to several types.
| Activity type | Median price | Activities |
|---|---|---|
| Flights & hot-air balloons | €205 | 115 |
| Wine tours | €104 | 198 |
| Nature & wildlife | €90.4 | 554 |
| For families | €90.4 | 99 |
| Day trips | €90 | 497 |
| Sports & adventure | €80.7 | 1,001 |
| Food tours | €80 | 266 |
| Water sports | €79.8 | 351 |
| Food & Drink | €75 | 701 |
| Romantic | €69.8 | 94 |
| Activity type | Median price | Activities |
|---|---|---|
| Cruises | €66.8 | 525 |
| Guided tours | €66 | 2,945 |
| Workshops & classes | €59 | 195 |
| Cooking classes | €59 | 132 |
| Bike tours | €53.5 | 120 |
| Culture & History | €50 | 492 |
| Bus tours | €49.8 | 63 |
| Shows & Entertainment | €47.1 | 81 |
| Walking tours | €32.7 | 324 |
| Ghost tours | €27.2 | 61 |
In the 4 cities offering at least 10 private guided tours and as many group tours, a private tour costs a median of 2 times the price of a group tour. The price shown for a private tour is often for the whole group.
| City | Private | Group |
|---|---|---|
| Athens | €142 | €63.9 |
| Lisbon | €114.8 | €67 |
| Tokyo | €126.7 | €74.9 |
| Rome | €184 | €74 |
Method
Reuse
Figures and tables may be reused freely, provided WizardTrip is credited with a link to the study.
Credit line to use:
Source: WizardTrip, “The price of travel activities”, 23 October 2026, https://wizardtrip.com/en/presse/prix-des-activites
A question about these figures, or data on a specific destination? hello@wizardtrip.com